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If engineering allows achieving great things with ordinary people, creativity allows us to find original solutions with common people.

However, without a methodology that is a difficult task...

The answers are in this book, a true guide providing a process to identify innovative solutions through the IDEAR creative method. A very useful book for professionals involved in innovation and research (researchers, engineers and managers of innovative projects), company managers and leaders, engineering and business schools, in short for all people who seek new paths of progress and problem-solving.

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PRAISE FOR THIS BOOK

This book clearly outlines the steps that will enable an organization to engage collectively in a process of continuous innovation, based on the innovative project management process.

Antoine Héron, former Director for Promotion of "Initiative and Creativity" and Study Director of Total Quality Institute at Renault Group

This particularly clear-sighted book initiates us to these approaches in a very pragmatic and operational way.

Yves Kaluzny, Senior VP, Department of Nuclear Studies, CEA

One of the great merits of this work is that it offers a global, comprehensive, consistent and straightforward approach, full of contemporary management references, which incorporates many dimensions of innovation.

Bernard Calisti, professor of marketing and innovation, Department of Markets and Innovation at EMLyon Business School

Here is the work of a practitioner for practitioners.

Yves Fanjas, Innovation Manager, Research and Innovation Department, AREVA

Get also the French version of the book, Innovez en Maitrisant la Creativité Collective.