Why innovating?

... or how to innovate?

In Chinese crisis is the concatenation of 2 words: Danger + Opportunity. This could be the best definition innovation one can think of.

Today innovation is everywhere : in the fields of business, research, economics and local government. It is no longer the sole province of R&D but constitutes increasingly a true corporate project, aimed at the development of new products and services with a competitive edge in the market, helping to stay ahead of the competition.
Innovation is a process of change, managed and finalized in a pre- defined environment, which boosts the chances of creating inventions and successfully introducing them into societal practise (not only technical, but also economic, industrial, commercial, social and cultural).
As a result, innovation necessarily has flexible relations and shifting interfaces with its "neighbours": Development (including Continuous Improvement and Sustainable Development), Research, Marketing, Creativity... Some aspects of innovation are upstream of R&D, while, by definition, the innovation process should lead to a new product or service being brought to market, i.e. downstream of development.

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