... or how to innovate?
In Chinese crisis is the concatenation of 2 words: Danger + Opportunity. This could be the best definition innovation one can think of.
Today innovation is everywhere : in the fields of business, research, economics and local government. It is no longer the sole province of R&D but constitutes increasingly a true corporate project, aimed at the development of new products and services with a competitive edge in the market, helping to stay ahead of the competition.
Innovation is a process of change, managed and finalized in a pre- defined environment, which boosts the chances of creating inventions and successfully introducing them into societal practise (not only technical, but also economic, industrial, commercial, social and cultural).
As a result, innovation necessarily has flexible relations and shifting interfaces with its "neighbours": Development (including Continuous Improvement and Sustainable Development), Research, Marketing, Creativity... Some aspects of innovation are upstream of R&D, while, by definition, the innovation process should lead to a new product or service being brought to market, i.e. downstream of development.
Experte en créativité et innovation.
Susciter de nouvelles idées et générer des innovations est un enjeu majeur pour toute entreprise ; trouver des solutions efficaces originales à des problèmes persistants l'est aussi pour sa performance.
Toujours à l'affut, un peu caustique mais pas trop, toujours content de découvrir et de partager.